ABM Masterclass: HubSpot + Love Languages
Reference video featuring Vonazon CEO Kevin England’s INBOUND presentation on how to build a practical, scalable Account-Based Marketing (ABM) strategy rooted in personalization and emotional connection.
- What ABM truly is — beyond just targeting accounts
- Building a strong ABM foundation: buy-in, ICP, content, staffing
- How to define and refine your Ideal Customer Profile (ICP)
- ABM tiers explained: one-to-many, one-to-few, one-to-one
- The TEAM framework: Target → Engage → Activate → Measure
- Journey mapping from awareness to retention and expansion
- Multi-channel strategies including retargeting and direct mail
- Using HubSpot’s Target Accounts, Recommendations & Predictive Scoring
- How lead scoring and stage-based content accelerate revenue
- Aligning marketing and sales for long-term loyalty and growth
Interested in Booking Kevin for Your Next Event?
Kevin England is a nationally recognized ABM strategist and CEO of Vonazon. To inquire about speaking engagements or events, visit his official speaker page below.
Visit Kevin’s Speaker Page
